Why Dry Aging Is a Skill, Not a Marketing Claim
I’ve been around the block enough times to know when a kitchen term is being used to sell me something instead of cook something. Lately, it’s dry aging. You see it slapped on menus with the same lazy swagger as “hand-cut fries” or “chef’s special” — words that used to mean something but now usually mean the marketing team got to the menu before the chef did. And I’m tired of it. Dry aging isn’t a checkbox. It’s not some finish-line flourish you slap on a Sysco steak. It’s a process that demands time, space, loss, and a near-obsessive understanding of your environment. Done right, it turns beef into something deeply funky, nutty, and so tender it practically apologizes to your knife. Done as a marketing claim, you get a…





